The Overview dashboard displays total sales, conversion rate top products of your store. It will allow you to have a glance at how your store is performing for any date range.
The dashboard shows the most valuable metrics, including numeric format graphs, by which it can give you insight into your store's performance.
- From your ShopBase admin, go to Analytics =>> Overview dashboards. By default, the dashboard shows data for today compared to yesterday.
- If you want to see data for another date range, click the date menu and choose a date range. You can select a preset range, such as Last 7 days, or you can set a custom range by clicking dates on the calendars.
- If you want to see comparisons with the previous period or to the same date range from the previous year, check Compare to previous dates.
- Click Apply.
The following metrics are shown in the Overview dashboard:
What it shows
Shows the sales amounts, calculated by Net sales + Taxes + Shipping.
Online store conversion rate
Shows the percentage of sessions that lead to an order.
Buyers have to add items to their shopping cart and then go to checkout page before they can purchase these items:
In overall, you would need to set up your offers and marketing strategy in a way that a greater percentage of shoppers who have already added an item to their cart actually end up with a purchase of that item.
|Top products by units sold||Shows the best-sellers of your store. This could become really handy for marketing and inventory purposes. You can also suggest these items to new customers or use them in advertisements on social media.|
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